A car dealership's phone never stops ringing — test drive bookings, service appointments, parts enquiries, finance questions. Miss even a fraction of those calls and you're leaving serious money on the table. AI is fixing that.
The service desk fielded 110 calls per day. During workshop peak hours (8–10am, 4–6pm), 38% went to voicemail or rang out. Each missed service booking represented an average $320 in labour and parts. Customers were booking with independents out of frustration — and rarely coming back.
AI Receptionist handles all service booking calls — capturing vehicle make, model, year, service type, and preferred date — then books directly into their DMS. Complex queries (warranty claims, insurance work) are routed to service advisors. No call goes unanswered.
"We thought we needed to hire another service advisor. Turns out we just needed to answer the phone."— Glenn, Service Manager, North Shore Mazda
800 unique website visitors per month browsing used car listings. Average session time: 6 minutes. Only 1.8% submitted an enquiry form. No live chat. Sales team couldn't follow up fast enough on form submissions — and buyers were gone before a response arrived.
Lead Capture Bot on each listing page — engages the visitor ("Found what you're looking for?"), qualifies trade-in status, finance pre-approval, and buying timeline. Instantly books test drives or finance consultations. Automatically follows up non-converters so no warm lead goes cold.
"Every listing page is now a salesperson that works overnight."— Troy, Sales Director, CarCity Auto Group
A 1,200-vehicle customer database. Average service interval: 12 months, but a manual reminder process meant only 45% of customers were returning. Lucrative upsells — brake fluid, cabin filters, timing belts — were rarely communicated, leaving money on every job.
Marketing Automation — service due reminder sequences (3 months out, 1 month out, 1 week out), vehicle birthday emails, seasonal safety check campaigns (pre-winter tyres, summer AC checks), and upsell education sequences that educated customers before they even arrived.
"Our workshop went from 60% utilisation to waiting list in 4 months."— Marco, Owner, Prestige Auto Service
Let's build an AI system that answers every call, converts every website visitor, and keeps your existing customers coming back — without adding headcount.