The solar market is competitive and price-driven. Most homeowners get 3–5 quotes. The company that responds first with a credible, personalised quote wins the job. But solar installers are flat out on rooftops — not sitting by the phone. Here's how the smart ones are fixing that.
Getting 90+ web leads per month but only converting 14%. Leads filled a form, waited 4–6 hours for a callback, and by then had already booked a competitor. $8,400/month in ad spend underperforming badly.
AI lead capture bot on website and landing pages qualifies homeowners in real time: roof type, electricity bill, ownership status, shading, system size interest. Books a virtual assessment call instantly. High-quality leads routed to a sales rep immediately. Low-quality leads filtered out before wasting anyone's time.
"I was paying for leads and losing them because nobody called fast enough. Now the bot qualifies them before my team picks up the phone. We're closing more with less effort."— Tom Macrae, Sales Director
Post-quote follow-up was inconsistent. Salespeople followed up once or twice then moved on. Solar customers take 3–6 weeks to decide but the company was giving up at day 5. Also no referral system for 340 happy existing customers.
42-day post-quote nurture sequence: immediate quote summary, day 3 ROI calculator, day 7 customer testimonial, day 14 rebate update, day 21 limited-time offer, day 42 final check-in. Post-install sequence at 3 months requesting a Google review and offering a $200 referral credit.
"We were leaving money on the table for 6 weeks and not knowing it. The nurture sequence made us $140k from existing customers alone in the first year."— Lisa Cheng, Owner
What would a 67% improvement in quote conversion mean for your revenue? Let's work it out.
Book a Free Call →Inbound enquiry volume tripled after a government rebate announcement. The team couldn't handle it — calls went to voicemail and a competitor captured the demand spike.
AI receptionist handles all inbound calls during and after hours. Qualifies enquiries, explains current rebate eligibility, books site assessments, handles battery compatibility questions. When volume spikes, the AI absorbs the overflow — no lead goes to voicemail.
"The government announced a rebate extension on a Tuesday afternoon. By Wednesday I had 200 enquiries. Without the AI, I would have answered 30 and lost 170. We got all 200."— Ryan Westbrook, Director
Let's build you an AI system that responds to every lead in minutes, nurtures them for weeks, and books more installations. Most solar companies are live in under two weeks.